The Heaven Lost Ambalaža za svijeću by Chan Yiu Chung

The Heaven Lost Ambalaža za svijeću by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2022

The Heaven Lost Ambalaža za svijeću

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

Željezna nagrada A' Design Award Winner in Ambalaža Category

10,078

Verified Award Winner

Verify Award Status for #128131

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Heaven Lost Ambalaža za svijeću

Heaven Lost je ambalažna kutija dizajnirana za mirisnu svijeću. Grafička tema inspirirana je europskom mitologijom i prikazuje bogove u potrazi za nečim izgubljenim iz raja. Ručno crtana ilustracija proteže se preko svih strana kutije, dajući joj patinirani izgled i pozivajući kupce da okreću kutiju. Crno-bijeli tisak čuva čistoću dizajna. Struktura je jednostavna kutija s gornjim i donjim dijelom, dimenzija 83 mm širine, 83 mm dubine i 102 mm visine. Kutija je izrađena od papira Munken Lynx gramature 240 g/m², nepremazanog održivog papira prirodno bijele nijanse.

The Recognition

About the Željezna nagrada A' Design Award

The Heaven Lost Ambalaža za svijeću je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da The Heaven Lost Ambalaža za svijeću bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. The Heaven Lost Ambalaža za svijeću se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021