Secret Exhibition Izložbeni prostor za robu – dizajner Yuan Jiang and Chen Song

Dizajn Secret Exhibition Izložbeni prostor za robu čiji je autor Yuan Jiang and Chen Song iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

ŽeljezoInterijer· 2022

Secret Exhibition Izložbeni prostor za robu

autor/ica Yuan Jiang and Chen Song

Klijent: SODA Architects

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Secret Exhibition Izložbeni prostor za robu

Tajna izložba je izložbeni prostor za robu stvoren za Nacionalni muzej Kine. Prostor od 460 kvadratnih metara kombinira digitalnu umjetnost s baštinjenom kineskom estetikom. Štandovi u obliku otoka s tekućim oblicima predstavljaju kulturne i kreativne proizvode, tako da posjetitelji razgledaju robu kao na izložbi, a ne u trgovini. Prilagođena medijska površina povezuje fizičku površinu s virtualnim sučeljem, dok program proširene stvarnosti dodaje paralelni digitalni sloj. Sedam odabranih izložaka nadahnulo je pokretnu rijeku kineskih znakova prikazanu na ekranu.

Priznanje

O nagradi Željezna nagrada A' Design Award

Secret Exhibition Izložbeni prostor za robu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Secret Exhibition Izložbeni prostor za robu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Secret Exhibition Izložbeni prostor za robu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimenzije i pakiranje: 460 square meters
Oznake: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Proizvodna tehnologija: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Dizajnerski izazov: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Istraživanje: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiracija: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Trajanje projekta: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Tijek rada: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Članovi tima: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Zasluge za fotografije: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai