The Wine Barrel Classic Pakiranje by Antonia Skaraki

The Wine Barrel Classic Pakiranje by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2022

The Wine Barrel Classic Pakiranje

by Antonia Skaraki

Client: The Wine Barrel

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #129344

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Colors

The Design

About The Wine Barrel Classic Pakiranje

Dizajneri su vinsku bačvu predstavili u njezinu prirodnom okruženju, među bačvama. Koristili su kodove degustacije vina (podrum, bačve, tokovi) i razbili stereotipe flaširanoga vina te dizajnirali pakiranje tako da Vinsko Bure komunicira kvalitetu vina uzetog izravno iz bačve i preokrenuli ustaljenu ideju da dobro vino može postojati samo u staklenoj posudi.

The Recognition

About the Željezna nagrada A' Design Award

The Wine Barrel Classic Pakiranje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da The Wine Barrel Classic Pakiranje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. The Wine Barrel Classic Pakiranje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context.
A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.
Dimensions & Packaging: Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
Tags: Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
Production Technology: TheWineBarrel was made out of cardboard and it’s easily recycleable.
Design Challenge: A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
Research: Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
Inspiration: TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
Project Duration: The Project Started in October 2020 in Athens and is still ongoing.
Operation Flow: TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
Team Members: Greative Director: Antonia Skaraki
Art Director: Andreas Deskas