Lineage de La Foliole Pakiranje čaja by Tiger Pan

Lineage de La Foliole Pakiranje čaja by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2022

Lineage de La Foliole Pakiranje čaja

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
Verify Award Status for #130796

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lineage de La Foliole Pakiranje čaja

Lineage de La Foliole je dizajn pakiranja za esenciju Pu'er čaja. Priprema Pu'er čaja obično zahtijeva do devet ručnih koraka, dok esencija čaja omogućuje uživanje u okusu bržom metodom ekstrakcije. Pakiranje nosi ikonu u obliku lista čaja sa zrnatom teksturom, koja upućuje na ekstrakciju esencije iz velikih Pu'er listova. Kineski znakovi u fontu Song Ti raspoređeni su u različitim oblicima kako bi dali klasičan ton. Linije i odabrani elementi otisnuti su zlatnom folijom, a ilustracije su uokvirene zlatom.

The Recognition

About the Zlatna nagrada A' Design Award

Lineage de La Foliole Pakiranje čaja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Lineage de La Foliole Pakiranje čaja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Lineage de La Foliole Pakiranje čaja stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
Dimensions & Packaging: 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm
Tags: Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Research: We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
Inspiration: Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
Operation Flow: Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu