Treasured Brew of the Cave Ambalaža za bocu baijiua – dizajner Tiger Pan

Dizajn Treasured Brew of the Cave Ambalaža za bocu baijiua čiji je autor Tiger Pan iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2022

Treasured Brew of the Cave Ambalaža za bocu baijiua

autor/ica Tiger Pan

Klijent: Jiugui Liquor Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Treasured Brew of the Cave Ambalaža za bocu baijiua

Dragocjena kapljica iz špilje ambalažni je dizajn za kinesko baijiu piće. Zadržan je klasičan oblik boce nalik na vreću, s užetom omotanim oko vrata, dok je materijal promijenjen iz porculana u staklo. Staklena površina dodaje sjaj i teksturu te razlikuje bocu od keramičke ambalaže koju koriste ostale marke. Na dnu je isklesana planina u drevnom kineskom stilu crtanja kako bi se izrazio koncept čuvanja u špilji, metode koju narod Miao koristi već dugo. Boca ostaje čista i prozirna, s reljefno utisnutim brojem šest.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Treasured Brew of the Cave Ambalaža za bocu baijiua je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Treasured Brew of the Cave Ambalaža za bocu baijiua bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Treasured Brew of the Cave Ambalaža za bocu baijiua je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimenzije i pakiranje: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Oznake: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Proizvodna tehnologija: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Dizajnerski izazov: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Istraživanje: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiracija: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Trajanje projekta: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Tijek rada: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Članovi tima: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Zasluge za fotografije: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu