Gregory Donut Pakiranje za Krafne – dizajner Stora Enso China Packaging

Dizajn Gregory Donut Pakiranje za Krafne čiji je autor Stora Enso China Packaging iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Gregory Donut Pakiranje za Krafne

autor/ica Stora Enso China Packaging

Klijent: Stora Enso China Packaging

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Gregory Donut Pakiranje za Krafne

Gregory Donut je ambalažno rješenje na bazi papira namijenjeno krafnama koje se prodaju kao hrana za van. Sav vidljivi papir je kvalitete prikladne za kontakt s hranom. Rukavac je izrađen od visokootpornog FBB papira, prevučenog matiranim lakom na vodenoj bazi koji štiti tisak, a otisnut je sojinom tintom prikladnom za kontakt s hranom. Struktura s rotacijom od devedeset stupnjeva omogućuje pakirateljima brzo sklapanje kutije, pa se ambalaža može transportirati u ravnom, nesklopljenom obliku. Svaka kutija sadrži šest krafni, a dvije veličine rukavca s ručkama odgovaraju pakiranjima od šest ili dvanaest komada. Tamnoplava grafika s ilustracijama krafni i pšenice podsjeća na moreplovnu kulturu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Gregory Donut Pakiranje za Krafne je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Gregory Donut Pakiranje za Krafne bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Gregory Donut Pakiranje za Krafne sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimenzije i pakiranje: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Oznake: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Proizvodna tehnologija: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Dizajnerski izazov: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Istraživanje: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiracija: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Trajanje projekta: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Tijek rada: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patenti: Structure utility model patent copyright belongs to Stora Enso China Packaging
Članovi tima: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li