Yukidoke Mitsu Ambalaža za voće by Shingo Furusho

Yukidoke Mitsu Ambalaža za voće by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2022

Yukidoke Mitsu Ambalaža za voće

by Shingo Furusho

Client: Mizukami village

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Yukidoke Mitsu Ambalaža za voće

Yukidoke Mitsu je poklon pakiranje za poznate jagode uzgojene u selu Mizukami, prefektura Kumamoto. Jagode imaju visok sadržaj šećera, a beru se kada se otopi snijeg u planinskom selu u kojem izvire rijeka Kuma. Dizajn obuhvaća oblijepljenu kartonsku kutiju teksturiranim bijelim papirom koji podsjeća na snijeg u padu. Motiv jagode utisnut je crvenom folijom. Kutija je dimenzija 242 x 160 x 57 milimetara i ima poklopac na vrhu. Čvrsta kutija odaje osjećaj luksuza prikladnog za darivanje.

The Recognition

About the Brončana nagrada A' Design Award

Yukidoke Mitsu Ambalaža za voće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yukidoke Mitsu Ambalaža za voće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yukidoke Mitsu Ambalaža za voće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging: Pasted paper box / W242mm x D160mm x H57mm
Tags: Package, Fruits, Logo, Foil Stamping
Production Technology: Red Foil Stamping
Design Challenge: We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research: This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration: I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration: Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow: This is a box with a lid on top.
Patents: Copyrights belong to Shingo Furusho.
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.