BeeHacchee Ambalaža za tortu – dizajner Shingo Furusho

Dizajn BeeHacchee Ambalaža za tortu čiji je autor Shingo Furusho iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2022

BeeHacchee Ambalaža za tortu

autor/ica Shingo Furusho

Klijent: Kiyomasa Seika Co.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu BeeHacchee Ambalaža za tortu

BeeHacchee je dizajn ambalaže za tortu s medom i sirom. Kutija je šesterokutnog oblika i podsjeća na pčelinju košnicu, dajući vizualni oblik konceptu meda. Ambalaža je izrađena od jednog komada kartona, dimenzija 224 mm širine, 195 mm dubine i 44 mm visine. Kraft papir odaje neformalan i pristupačan dojam, dok žuti rub otisnut preko površine dodaje kontrast. Žuti tisak na kraft papiru izuzetno je zahtjevan jer boja upija u papir, stoga je za postizanje željenog rezultata angažiran visokostručan partner za tisak.

Priznanje

O nagradi Željezna nagrada A' Design Award

BeeHacchee Ambalaža za tortu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da BeeHacchee Ambalaža za tortu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. BeeHacchee Ambalaža za tortu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimenzije i pakiranje: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Oznake: Package, cardboard, kraft paper, hexagon, sweets, cake
Proizvodna tehnologija: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Dizajnerski izazov: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Istraživanje: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiracija: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Trajanje projekta: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Tijek rada: This package is made of a single piece of cardboard.
Patenti: Copyrights belong to Shingo Furusho.
Članovi tima: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Zasluge za fotografije: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.