Taicang Readzone Dizajn interijera knjižare by Cheng Yu Hsieh

Taicang Readzone Dizajn interijera knjižare by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

ZlatoInterijer· 2022

Taicang Readzone Dizajn interijera knjižare

by Cheng Yu Hsieh

Client: CHS Interior Design

Zlatna nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taicang Readzone Dizajn interijera knjižare

Taicang Readzone je knjižara smještena unutar robne kuće u Taicangu, u Kini. Knjižara se prostire na 368 četvornih metara i uređena je u obliku kružnog kazališta. Visoki zidovi od knjiga i višesmjerni dovratnici podsjećaju na zgusnute gradske ulične prizore i pozivaju čitatelje na istraživanje. Kružne linije kretanja povezuju se s radijalnim putanjama, tvoreći odvojene skupine knjiga i raznolike prostore za sjedenje. Strop od nehrđajućeg čelika ublažava osjećaj težine velike konstrukcije. Fleksibilne police, stolovi i sjedala podržavaju individualno čitanje, čitanje roditelja s djecom te sastanke.

The Recognition

About the Zlatna nagrada A' Design Award

Taicang Readzone Dizajn interijera knjižare je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Taicang Readzone Dizajn interijera knjižare bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Taicang Readzone Dizajn interijera knjižare stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging: This is a 368-square-meters bookstore.
Tags: Interior, Design, retail, bookstore
Production Technology: In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge: In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research: In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration: This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration: The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow: With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members: Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao