Shijian Chuxin Pakiranje za čaj by Longxiang Li

Shijian Chuxin Pakiranje za čaj by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2022

Shijian Chuxin Pakiranje za čaj

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Pakiranje za čaj

Shijian Chuxin je dizajn pakiranja za čaj. Dizajn koristi ilustracije inspirirane ekološkim vrtovima čaja provincije Guizhou, žabama, lastavicama, beračima čaja i rijekom Chishui. Ilustracije u kineskom stilu odražavaju ekologiju područja proizvodnje i daju brendu prepoznatljiv vizualni jezik, usmjeren mlađim potrošačima. Omotni papir izrađen je od bijelog specijalnog papira na kojem su tiskane ilustracije. Kutija je dovršena laserskim tiskom i zlatnim vrućim otiskivanjem, a dimenzije su joj 300 x 120 x 80 milimetara. Kutija se lako otvara, a jednostavni materijali pogodni su za masovnu proizvodnju.

The Recognition

About the Zlatna nagrada A' Design Award

Shijian Chuxin Pakiranje za čaj je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Shijian Chuxin Pakiranje za čaj bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Shijian Chuxin Pakiranje za čaj stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li