Freeze Dried Ambalaža za kavu – dizajner Shanghai Yuanshang Culture Communication Co., Ltd.

Dizajn Freeze Dried Ambalaža za kavu čiji je autor Shanghai Yuanshang Culture Communication Co., Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2022

Freeze Dried Ambalaža za kavu

autor/ica Shanghai Yuanshang Culture Communication Co., Ltd.

Klijent: Huzhou Jinnuokang Health Technology Co., Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Freeze Dried Ambalaža za kavu

Freeze Dried je dizajn ambalaže za kavu stvoren za mlado potrošačko tržište. Ambalaža kombinira moderan izgled s elementima tradicionalne kineske kulture. Vizualni koncept temelji se na pet elemenata: zlatu, drvu, vodi, vatri i zemlji, te koristi tradicionalne kineske boje. Velika limenka sadrži nekoliko manjih limenki, pa je set jednostavan za pohranu i nošenje. Svaka mala limenka može se ponovno zatvoriti, što pomaže u kontroli količine korištene kave. Vanjska etiketa tiskana je na premazanom papiru, a male limenke izrađene su od polipropilena.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Freeze Dried Ambalaža za kavu je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Freeze Dried Ambalaža za kavu bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Freeze Dried Ambalaža za kavu stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimenzije i pakiranje: Diameter 95mm
Height 130mm
Oznake: Ingenious, Quality, Fashion
Proizvodna tehnologija: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Dizajnerski izazov: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Istraživanje: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiracija: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Trajanje projekta: The project started in Shanghai in November 2020 and ended in May 2021.
Tijek rada: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.