Li Beer Ambalaža za pivo – dizajner China Resources Snow Breweries

Dizajn Li Beer Ambalaža za pivo čiji je autor China Resources Snow Breweries iznimno je cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2022

Li Beer Ambalaža za pivo

autor/ica China Resources Snow Breweries

Klijent: China Resources Snow Breweries

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Li Beer Ambalaža za pivo

Li je dizajn poklon ambalaže za pivo. Staklena boca preuzima svoj oblik od keramičke boce Shuang-Er-Ni-Yu iskopane na arheološkom nalazištu kulture Yangshao. Rezbarije na površini podsjećaju na tradicionalne vodene valove i riblje pruge. Na ambalaži je primijenjena tehnika reljefnog utiskivanja, tako da se tekstura može osjetiti dodirom. Elegantne slike i arhaični fontovi dodaju osjećaj povijesti. Ambalaža se otvara otkidanjem gornjeg pečata. Dizajn slavi ranu povijest proizvodnje piva u Kini i tradicionalni kineski recept korišten za pivo unutar ambalaže.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Li Beer Ambalaža za pivo je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Li Beer Ambalaža za pivo bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Li Beer Ambalaža za pivo stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimenzije i pakiranje: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Proizvodna tehnologija: The bottle is made of glass.
Dizajnerski izazov: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Istraživanje: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiracija: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Trajanje projekta: The project started in 2020 and finished in June, 2021.
Tijek rada: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.