Bubly Bounce Ambalaža za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.
ŽeljezoAmbalaža· 2022
Bubly Bounce Ambalaža za piće
by PepsiCo Design and Innovation
Željezna nagrada A' Design Award Winner in Ambalaža Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Ambalaža za piće
Bubly Bounce je dizajn ambalaže za piće namijenjen liniji gazirane vode s kofeinom. Ambalaža proširuje postojeću liniju gazirane vode i signalizira dodatak kofeina bez prelaska u vizualni jezik energetskih pića. Zadržane su smjele i žive boje, mjehurići, prijateljski pozdravi i osmijesi, kako bi brend ostao lako prepoznatljiv. Dizajn također komunicira upotrebu dva okusa u jednom piću. Sustav je osmišljen da privuče postojeće kupce i da se jasno istakne na polici.
The Recognition
About the Željezna nagrada A' Design Award
Bubly Bounce Ambalaža za piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Bubly Bounce Ambalaža za piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Bubly Bounce Ambalaža za piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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