Lay's Flavor Swap Influencer Kit Prehrambena ambalaža by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.
ŽeljezoAmbalaža· 2022
Lay's Flavor Swap Influencer Kit Prehrambena ambalaža
by PepsiCo Design and Innovation
Željezna nagrada A' Design Award Winner in Ambalaža Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Prehrambena ambalaža
Lay's Flavor Swap Influencer Kit je dizajn prehrambene ambalaže kreiran za ljetni program koji je donio okuse Funyuns i Doritos čipsa u Lay's čips. Ambalaža kombinira trenutni dizajn Lay's vrećice s brend bojama svakog okusa: plavom za Cool Ranch i zelenom za Funyuns. Uzorak koncentričnih prstenova podsjeća na oblike originalnih čipseva i naglašava suradnju između brendova. Zajednički influencer komplet također je izrađen i dostavljen medijskim osobama kako bi se pokrenule rasprave o programu.
The Recognition
About the Željezna nagrada A' Design Award
Lay's Flavor Swap Influencer Kit Prehrambena ambalaža je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Lay's Flavor Swap Influencer Kit Prehrambena ambalaža bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Lay's Flavor Swap Influencer Kit Prehrambena ambalaža se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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