Middle of Nowhere Primarna funkcija: Stranica pogreške web-mjesta by Yijia Xie

Middle of Nowhere Primarna funkcija: Stranica pogreške web-mjesta by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Web Stranica i Web Dizajn Competition Category.

SrebroWeb· 2022

Middle of Nowhere Primarna funkcija: Stranica pogreške web-mjesta

by Yijia Xie

Client: IBM Research

Srebrna nagrada A' Design Award Winner in Web Category

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View at A' Design Award Press Release Award Badge

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The Design

About Middle of Nowhere Primarna funkcija: Stranica pogreške web-mjesta

Middle of Nowhere je stranica pogreške 404 izrađena za web-mjesto istraživačke organizacije. Stranica 404 pojavljuje se kada tražena web-stranica ne postoji, a ovaj dizajn taj trenutak pretvara u posjet zamišljenim mjestima. Prikazani krajolici stvoreni su pomoću generativne suparničke mreže, modela strojnog učenja treniranog na tisućama fotografija stvarnih krajolika iz cijelog svijeta. Rezultat su mjesta koja ne postoje nigdje. Stranica je izrađena kao responzivno web-mjesto, a namjera je da izgubljenost na internetu učini smirujućom i zanimljivom.

The Recognition

About the Srebrna nagrada A' Design Award

Middle of Nowhere Primarna funkcija: Stranica pogreške web-mjesta je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Middle of Nowhere Primarna funkcija: Stranica pogreške web-mjesta bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Middle of Nowhere Primarna funkcija: Stranica pogreške web-mjesta je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie