Wildheart Organics Aromaterapijske Svijeće by Angela Spindler

Wildheart Organics Aromaterapijske Svijeće by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2022

Wildheart Organics Aromaterapijske Svijeće

by Angela Spindler

Client: Depot Creative

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #137486

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wildheart Organics Aromaterapijske Svijeće

Vrhunski izgled za liniju svijeća od besprijekorne organske mirisne soje. Ideja je bila probiti se među trgovce na malo višeg ranga s izgledom koji bi odgovarao kvaliteti proizvoda, što će se komunicirati kroz livreju proizvoda. Izbor materijala i završna obrada ključni su za potrošače' percepcije, od početnog dojma do druge promišljenije procjene. Boje koje se koriste potječu od biljaka i trava koje čine svaki od mirisa. Ilustracije imaju eteričnu kvalitetu, aludirajući na miris koji se širi u zrak dok gori svijeća.

The Recognition

About the Srebrna nagrada A' Design Award

Wildheart Organics Aromaterapijske Svijeće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Wildheart Organics Aromaterapijske Svijeće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Wildheart Organics Aromaterapijske Svijeće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.

Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials.
Dimensions & Packaging: There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.

52 SKU's, 5 product ranges
Tags: Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
Production Technology: Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars.
Design Challenge: The project timing was quite tight.
Research: On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
Inspiration: Whiff of luxury.

It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.

We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges.
Project Duration: Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019
Operation Flow: Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
Team Members: Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching