Amplifying Identity Dizajn uređenja poslovnog prostora by DB and B Pte Ltd

Amplifying Identity Dizajn uređenja poslovnog prostora by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

SrebroInterijer· 2022

Amplifying Identity Dizajn uređenja poslovnog prostora

by DB and B Pte Ltd

Client: DB&B Pte Ltd

Srebrna nagrada A' Design Award Winner in Interijer Category

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Colors

The Design

About Amplifying Identity Dizajn uređenja poslovnog prostora

Amplifying Identity dizajn je uređenja poslovnog prostora smješten na Asia Squareu u Singapuru. Radni prostor proteže se na tri kata i pokriva ukupnu površinu od 9.300 četvornih metara. Pedeset suradničkih točaka i pet velikih sastanaka raspoređeno je po katovima kako bi se podržao fleksibilan i hibridni način rada. Prilagođena okolišna grafika primijenjena je na hodnike i zidne površine kako bi se predstavila kultura tvrtke, načela vodstva i povijest. Tepisi izrađeni od održivih materijala, boja s niskim udjelom hlapljivih organskih spojeva i zonirano osvjetljenje korišteni su za ograničavanje utjecaja na okoliš.

The Recognition

About the Srebrna nagrada A' Design Award

Amplifying Identity Dizajn uređenja poslovnog prostora je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Amplifying Identity Dizajn uređenja poslovnog prostora bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Amplifying Identity Dizajn uređenja poslovnog prostora je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/