Audemars Piguet Dizajn interijera muzeja by Atelier Brueckner

Audemars Piguet Dizajn interijera muzeja by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

ZlatoInterijer· 2022

Audemars Piguet Dizajn interijera muzeja

by Atelier Brueckner

Client: Audemars Piguets

Zlatna nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner

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Colors

The Design

About Audemars Piguet Dizajn interijera muzeja

Musée Atelier Audemars Piguet je muzejski interijer stvoren za švicarskog proizvođača satova. Izložba se prostire na 1.100 četvornih metara i nalazi se u Le Brassusu u Švicarskoj, selu u kojem je tvrtka osnovana. Posjetitelji prate tekuću spiralnu rutu s promišljeno oblikovanom naracijom, a svako poglavlje ima vlastiti dizajnerski jezik. Skulpture, automati i kinetičke instalacije daju ritam izložbi, koja je vizualno povezana s okolnim krajolikom. Odsjaji i sjene mijenjaju se ovisno o dobu dana i godišnjem dobu.

The Recognition

About the Zlatna nagrada A' Design Award

Audemars Piguet Dizajn interijera muzeja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Audemars Piguet Dizajn interijera muzeja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Audemars Piguet Dizajn interijera muzeja stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensions & Packaging: The exhibition area is 1,100 sqm.
Tags: Watch, Audemars, Piguets, craftmanship, luxury
Production Technology: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Challenge: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Research: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiration: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Project Duration: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operation Flow: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Team Members: Wassim Melki
Sungha Kim
Image Credits: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer