Johnnie Walker Limited Edition Poklon pakiranje – dizajner Ofen Hu

Dizajn Johnnie Walker Limited Edition Poklon pakiranje čiji je autor Ofen Hu iznimno je cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2022

Johnnie Walker Limited Edition Poklon pakiranje

autor/ica Ofen Hu

Klijent: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Johnnie Walker Limited Edition Poklon pakiranje

Johnnie Walker Limited Edition je dizajn poklon pakiranja za bocu viskija objavljenu povodom Festivala sredine jeseni u Kini. Festival sredine jeseni važno je vrijeme za obiteljsko okupljanje, pa su teme dom, ponovni susret i emocije. Dizajn se oslanja na vrata i prozore tradicionalne kineske arhitekture. Vanjska kutija otvara se poput dvokrilnih vrata, koja se drže zatvorenima magnetskim gumbom u sredini, i otkriva bocu u unutrašnjosti. Prikazane su orhideje, leptiri i oblaci sreće. Na kutiji su korišteni pozlata i lasersko rezanje, a na boci je primijenjeno pjeskarenje.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Johnnie Walker Limited Edition Poklon pakiranje je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Johnnie Walker Limited Edition Poklon pakiranje bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Johnnie Walker Limited Edition Poklon pakiranje stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimenzije i pakiranje: Length 15cm width 11.5cm height 36cm
Oznake: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Proizvodna tehnologija: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Dizajnerski izazov: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Istraživanje: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiracija: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Trajanje projekta: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Tijek rada: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Članovi tima: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Zasluge za fotografije: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd