Satine Pro Ambalaža za mlijeko by L3branding

Satine Pro Ambalaža za mlijeko by L3branding is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2022

Satine Pro Ambalaža za mlijeko

by L3branding

Client: L3branding

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Satine Pro Ambalaža za mlijeko

Satine Pro je dizajn ambalaže za ultrafiltrirano mlijeko koje se prodaje u Kini. Mlijeko sadrži 6 grama proteina na 100 mililitara. Dizajn postavlja broj 6 u vizualno središte ambalaže, oblikovan dekonstrukcijom i ponovnim spajanjem prirodnih elemenata poput krava i biljaka. Cijela je krava skrivena unutar slike. Pristup se oslanja na kubizam i apstraktnu umjetnost, gdje se stvarnost rastavlja i ponovno gradi. Ambalaža ima dimenzije 50 sa 50 sa 180 milimetara. Cilj je definirati novu podkategoriju mlijeka te izraziti prirodan i profinjen karakter.

The Recognition

About the Srebrna nagrada A' Design Award

Satine Pro Ambalaža za mlijeko je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Satine Pro Ambalaža za mlijeko bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Satine Pro Ambalaža za mlijeko je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He