Temptress Moon Glazbeni spot by Fong Lok Kee Rocky

Temptress Moon Glazbeni spot by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Film, Video i Animacija Competition Category.

ŽeljezoFilm· 2022

Temptress Moon Glazbeni spot

by Fong Lok Kee Rocky

Client: Pandora band

Željezna nagrada A' Design Award Winner in Film Category

17,750

Verified Award Winner

Verify Award Status for #139505

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Temptress Moon Glazbeni spot

Temptress Moon je animirani glazbeni spot snimljen za pjesmu o tome kako se ljudi nose s teškim vremenima. Video prikazuje svijet u kaosu, u kojem se ljudi različitih oblika povezuju, plešu i zajedno pronalaze snagu. Sirove i izražajne teksture dočaravaju teško razdoblje, dok snažne i svijetle boje nose pozitivnu energiju. Animacija je izrađena u programima Adobe After Effects i Photoshop. Trodimenzionalni slojevi i dodatni plugin korišteni su za stvaranje osjećaja prostora. Video se prikazuje brzinom od 25 sličica u sekundi, u formatu 1920 x 1080. Cilj je podići raspoloženje gledatelja i podržati ravnotežu u životu.

The Recognition

About the Željezna nagrada A' Design Award

Temptress Moon Glazbeni spot je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Temptress Moon Glazbeni spot bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Temptress Moon Glazbeni spot se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
Dimensions & Packaging: 25 fps, 1920 x 1080 dpi
Tags: illustration, animation, joyfulness, chaos, catastrophe
Production Technology: Adobe After Effects
Photoshop
Design Challenge: In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
Research: The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
Inspiration: The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience.
Project Duration: The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022.
Operation Flow: The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
Team Members: Rocky Fong
Image Credits: Song by Pandora
Composed by Anakin Foo
Arranged by Pandora