Stadium SC Freiburg Sustav Za Pronalaženje Puta by Thomas Geissert

Stadium SC Freiburg Sustav Za Pronalaženje Puta by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2022

Stadium SC Freiburg Sustav Za Pronalaženje Puta

by Thomas Geissert

Client: Teamgeissert

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Stadium SC Freiburg Sustav Za Pronalaženje Puta

Cilj je bio stvoriti sustav s vlastitim identitetom i originalnošću koji nadilazi. Struktura novog stadiona SC Freiburg sastoji se od ortogonalne osnovne forme i ortogonalnog krova. Vodeće načelo arhitektonskog dizajna, stvaranje strukture koja oblikuje identitet, mora biti podržano. Novi sustav nalaženja puta i orijentacije stoga se predstavlja jasnim jezikom oblika. Posjetitelje i navijače dočekuje i informira već na vanjskom prostoru (parking, autobusno stajalište, tramvaj), vodi do ulaza i na stadionu šetnicom do sjedalica.

The Recognition

About the Željezna nagrada A' Design Award

Stadium SC Freiburg Sustav Za Pronalaženje Puta je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Stadium SC Freiburg Sustav Za Pronalaženje Puta bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Stadium SC Freiburg Sustav Za Pronalaženje Puta se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT