Dizajn Culture to Technology Identity Plakat čiji je autor Lei Wang iznimno je cijenjeni dobitnik prestižne nagrade 2025 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.
PlatinaGrafika· 2025
Culture to Technology Identity Plakat
autor/ica Lei Wang
Klijent: Hefei High Tech Digital Technology Co., LTD.
Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Grafika
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Provjerite status nagrade za #172335Dizajn
O dizajnu Culture to Technology Identity Plakat
Culture to Technology Identity je plakat dizajniran za izlaganje u svjetlosnim kutijama na autobusnim stajalištima. U gornjem dijelu, kineski znak za Anhui uokviren je klasičnim konturama arhitekture Huizhoua, podsjećajući na regionalnu povijest i kulturu. Znak se postupno transformira u strujni krug, završavajući s četiri kineska znaka za Hefei High Tech. Plakat je dimenzija 60 puta 90 centimetara. Gradijentni plavi tonovi tiskani su tehnikom pretiska spot bojama, a linije strujnog kruga premazane su lokalnim UV lakom za reljefni efekt.
Priznanje
O nagradi Platinska nagrada A' Design Award
Culture to Technology Identity Plakat je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Culture to Technology Identity Plakat pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Culture to Technology Identity Plakat je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- Dimenzije i pakiranje
- 60X90cm
- Oznake
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- Proizvodna tehnologija
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- Dizajnerski izazov
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- Istraživanje
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- Inspiracija
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- Trajanje projekta
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- Tijek rada
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- Patenti
- Hefei High Tech Digital Technology Co., LTD.
- Članovi tima
- Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang - Zasluge za fotografije
- Hefei High Tech Digital Technology Co., LTD.
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