Terra Coffee Roasters Brendiranje – dizajner Akihito Shimizu

Dizajn Terra Coffee Roasters Brendiranje čiji je autor Akihito Shimizu iznimno je cijenjeni dobitnik prestižne nagrade 2022 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

PlatinaGrafika· 2022

Terra Coffee Roasters Brendiranje

autor/ica Akihito Shimizu

Klijent: Terra Coffee Roasters

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Terra Coffee Roasters Brendiranje

Zakrivljeni dizajn logotipa, tematski inspiriran aromom koja se širi iz proizvodnog okruženja gdje se uzgajaju zrna kave, vizualno izražava prirodno, visokokvalitetno iskustvo kave. Svaka etiketa brenda sadrži kolaž lokalnih fotografija koje povezuju lica proizvođača s njihovim podrijetlom, okolišem i potrošačima, uz grafičke elemente koji evociraju profil okusa. Time se prenosi jedinstveni šarm raznolikih kava proizvedenih u svakoj regiji.

Priznanje

O nagradi Platinska nagrada A' Design Award

Terra Coffee Roasters Brendiranje je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Terra Coffee Roasters Brendiranje pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Terra Coffee Roasters Brendiranje je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimenzije i pakiranje: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Oznake: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Proizvodna tehnologija: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Dizajnerski izazov: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Istraživanje: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiracija: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Trajanje projekta: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Tijek rada: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Članovi tima: Kiyoshi Uehara
Akihito Shimizu
Zasluge za fotografije: Photography : Yuma Gamae(Package,PR Tools)