Better Bodies Hi Vizualni identitet brenda – dizajner Takahiro Eto

Dizajn Better Bodies Hi Vizualni identitet brenda čiji je autor Takahiro Eto iznimno je cijenjeni dobitnik prestižne nagrade 2022 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

PlatinaGrafika· 2022

Better Bodies Hi Vizualni identitet brenda

autor/ica Takahiro Eto

Klijent: Better Bodies Hi

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Better Bodies Hi Vizualni identitet brenda

Better Bodies Hi je vizualni identitet brenda za fitness studio. Identitet se temelji na pismu koje se transformira u tri faze. Kako se posjetitelji kreću od recepcije prema prostoru za vježbanje, slova na znakovima postaju deblja i veća. Najtanji rez pisma koristi se umjereno na recepciji kako bi se stvorila smirena atmosfera. Najdeblji rez koristi se u prostoru za vježbanje u visini većoj od jednog metra. Pismo se primjenjuje na logotip, web stranicu, signalizaciju i tiskane materijale. Promjenjiva slova pomažu korisnicima da korak po korak pripreme tijelo i um za vježbanje.

Priznanje

O nagradi Platinska nagrada A' Design Award

Better Bodies Hi Vizualni identitet brenda je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Better Bodies Hi Vizualni identitet brenda pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Better Bodies Hi Vizualni identitet brenda je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimenzije i pakiranje: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Oznake: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Proizvodna tehnologija: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Dizajnerski izazov: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspiracija: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Trajanje projekta: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Tijek rada: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Članovi tima: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima