Top Mercury Web stranica by Daniel Houle

Top Mercury Web stranica by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Web Stranica i Web Dizajn Competition Category.

ŽeljezoWeb· 2023

Top Mercury Web stranica

by Daniel Houle

Client: Azuro Digital

Željezna nagrada A' Design Award Winner in Web Category

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Verified Award Winner

Verify Award Status for #139506

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Colors

The Design

About Top Mercury Web stranica

Top Mercury je web stranica izrađena za agenciju za oglašavanje na društvenim mrežama. Web stranica koristi efekte pokreta, animacije i originalne ilustracije kako bi prikazala čist i moderan estetski dojam. Dizajn je izrađen u Figmi, a razvijen u Webflowu, te je potpuno responzivan na svim uređajima, preglednicima i veličinama zaslona. Gumbi i poveznice omogućuju posjetiteljima interakciju s različitim sekcijama. Pokret je zadržan suptilnim kako bi sučelje ostalo jasno i jednostavno za praćenje. Web stranica je postigla stopu konverzije od 8 posto, što je iznad industrijske referentne vrijednosti od 5 posto.

The Recognition

About the Željezna nagrada A' Design Award

Top Mercury Web stranica je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Top Mercury Web stranica bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Top Mercury Web stranica se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.