Zhi Hou Kinesko Baijiu Pakiranje by Xiongbo Deng

Zhi Hou Kinesko Baijiu Pakiranje by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2023

Zhi Hou Kinesko Baijiu Pakiranje

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Kinesko Baijiu Pakiranje

Ovo je kineski Baijiu s okusom citrusa koji se zove "Zhi Hou". U Yunnanu u Kini ljudi će kvalitetno pivo od citrusa pretvoriti u baijiu. Omjer sirovina ovog proizvoda dosegao je razinu od 20 funti citrusa za kuhanje funte Baijiua, tako da se može prodati samo u ograničenim količinama. Dizajnirao je bocu u obliku lopte i napravio nepravilna ispupčenja na ramenima boce, kako oblik ne bi izgledao tako monotono. Oblik čepa boce, dizajner je izravno simulirao grane citrusa, kada bi se boca stavila u narančastu vrećicu, čep boce bio bi izložen.

The Recognition

About the Srebrna nagrada A' Design Award

Zhi Hou Kinesko Baijiu Pakiranje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zhi Hou Kinesko Baijiu Pakiranje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Zhi Hou Kinesko Baijiu Pakiranje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team