Whitelier Hanam Pekara – dizajner Seuk Hoon Kim

Dizajn Whitelier Hanam Pekara čiji je autor Seuk Hoon Kim iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

ŽeljezoInterijer· 2023

Whitelier Hanam Pekara

autor/ica Seuk Hoon Kim

Klijent: Studio Eccentric Co., Ltd.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Whitelier Hanam Pekara

Južnokorejska vrhunska butik pekarnica, Whitelier, otvorila je svoju petu glavnu trgovinu u okrugu Misa u Gyeonggidu, Južna Koreja. Zadatak ovog projekta bio je osmisliti pekaru s prodajnom izlogom i potpuno opremljenom pekarskom kuhinjom za proizvodnju bijelog kruha. Cjelokupni dizajn je bio potreban kako bi se ispunio identitet marke, Whitelier, što je bila složenica od "White" i "Atelje"; znači bijela radionica pečenja vrhunskih kruhova. Sofisticirana zaobljena fasada i zglobne police za izlaganje kruha dizajnirane su kako bi naglasile ideju.

Priznanje

O nagradi Željezna nagrada A' Design Award

Whitelier Hanam Pekara je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Whitelier Hanam Pekara bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Whitelier Hanam Pekara se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimenzije i pakiranje: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Oznake: white, bakery, display, modern, minimal, bread, articulated
Proizvodna tehnologija: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Dizajnerski izazov: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Istraživanje: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiracija: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Trajanje projekta: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Tijek rada: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Članovi tima: Seuk Hoon Kim
Zasluge za fotografije: All images : Photographer Studio Eccentric, 2021