Noble 16 Zhenxuan Ambalaža za žestoka pića – dizajner Jingdezhen Jiushan Creative Co., Ltd.

Dizajn Noble 16 Zhenxuan Ambalaža za žestoka pića čiji je autor Jingdezhen Jiushan Creative Co., Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2023

Noble 16 Zhenxuan Ambalaža za žestoka pića

autor/ica Jingdezhen Jiushan Creative Co., Ltd.

Klijent: Guiniang Liqour Co., Limited

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Noble 16 Zhenxuan Ambalaža za žestoka pića

Noble 16 Zhenxuan je ambalaža dizajnirana za vrhunsko žestoko piće. Boca prati klasičan oblik Baijiua i izrađena je od crno glazirane keramike. Na površini su zapadnjačkom reljefnom tehnikom uklesane tekuće linije i reljefi. Uzorak na grliću boce oslanja se na kineske složene cvjetove i zapadnjačku ornamentiku svitka lišća. Etiketa je otisnuta na zlatnom papiru s tamnim uzorkom. Vanjska oslikana drvena kutija koristi oblaganje nalik koži i zlatotisak. Unutarnja stranica prikazuje kotač okusa koji opisuje profil okusa. Cilj je spojiti kinesku i zapadnjačku kulturu žestokih pića.

Priznanje

O nagradi Brončana nagrada A' Design Award

Noble 16 Zhenxuan Ambalaža za žestoka pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Noble 16 Zhenxuan Ambalaža za žestoka pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Noble 16 Zhenxuan Ambalaža za žestoka pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimenzije i pakiranje: 148*120*280mm
Oznake: Liquor, wine, package design
Proizvodna tehnologija: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Dizajnerski izazov: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Istraživanje: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiracija: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Trajanje projekta: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Tijek rada: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Članovi tima: HN LIU
FANG TAI