Xijiajia Digitalni čovjek s umjetnom inteligencijom by Baidu Online Network Technology

Xijiajia Digitalni čovjek s umjetnom inteligencijom by Baidu Online Network Technology is a highly esteemed winner of the very prestigious 2023 Platinska nagrada A' Design Award in Računalna Grafika, 3D Modeliranje, Teksturiranje i Renderiranje Competition Category.

PlatinaRačunalna Grafika· 2023

Xijiajia Digitalni čovjek s umjetnom inteligencijom

by Baidu Online Network Technology

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Platinska nagrada A' Design Award Winner in Računalna Grafika Category

2,372,810

Verified Award Winner

Verify Award Status for #142454

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiajia Digitalni čovjek s umjetnom inteligencijom

Xijiajia je digitalni čovjek stvoren i pokretan umjetnom inteligencijom. Izgled Xijiajije generiran je spajanjem crta lica desetak popularnih azijskih žena. Izrazi lica, pokreti, govor i odjeća također se proizvode algoritmima i mogu se mijenjati kako bi odgovarali svakoj sceni. Xijiajia može voditi razgovore u stvarnom vremenu, pjevati, plesati, odijevati se, prenositi uživo te stvarati slike, glazbu i aranžmane. Podržani su znakovni jezik i nekoliko govornih jezika, što pomaže korisnicima s oštećenjem sluha. Projekt istražuje kako ljudi i strojevi mogu surađivati.

The Recognition

About the Platinska nagrada A' Design Award

Xijiajia Digitalni čovjek s umjetnom inteligencijom je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Xijiajia Digitalni čovjek s umjetnom inteligencijom pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Xijiajia Digitalni čovjek s umjetnom inteligencijom je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiajia is a digital virtual idol created by Ai, who can create works via Ai. Driven by Ai, she has human appearance, perception, interaction and self expression, whose looks, facial expressions, action, speaking and even clothes are all generated by Ai algorithm. Xijiajia can perform intelligent communication and interaction with users based on her personality set. Moreover, she achieves deep learning via Ai to do creative works like painting, composition and music arrangement independently.
Tags: HD Digital Human Driven by AI, AIGC Technology, Interaction of Human Style, Autonomous Updating and Iteration, Translation of sign language and multiple languages in real time
Production Technology: The looks of Xijiajia are generated via Ai extracting and fusing facial features of a dozen most popular Asian women. Her facial expressions, action, speaking and even clothes are all generated by Ai and can be freely changed according to actual scenarios. Featured by human perception, interaction and self expression, Xijiajia is able to put herself in shoes of users and independently generate the specific dialogues appropriate to scenarios, becoming the digital human who understands users best.
Design Challenge: Compared with traditional counterparts, Xijiajia features human thinking and independent learning and iteration. Such the first AI digital human loaded with AIGC technology worldwide fills the blank of virtual humans in the field of content creation and contributes to cost reduction and efficiency increase of content creation. She can translate multiple languages and sign language, lightening the burden of the social needs of professionals and benefiting people with hearing impairment.
Research: The content generation in the age of web3.0 is reformed from UGC and PGC to AIGC, namely content generated by AI. As a digital human really driven by AI, Xijiajia equips herself with the world class comprehension, iteration and independent creativity. She will act as an observer for the human world to connect the AI world and the human world, and promote the innovation in AI digital human and content creation to reduce cost and increase efficiency of social resource acquisition.
Inspiration: With the development of computer science, Ai has become an important part of the world that cannot be ignored, which raises concerns about the coexistence of Ai and human beings. To connect the AI world and the human world, a digital human Xijiajia created by Ai was born. Via such an observer for the human world, the design team aims to deeply think the relationship between human beings and Ai, and explore the trend of the future development.
Project Duration: The project was designed and developed in Beijing in November, 2021 and launched in China in February, 2022.
Operation Flow: Xijiajia boasts nine core abilities including AIGC, conversation in real time, AI singing and dancing, AI mouth movements and facial expressions, AI dressing, live streaming, multiple languages as well as operation based on platforms, and achieves independent learning and iteration during communication with user, who realizes AI performing, live streaming and generation of creative works like a human.