Jiangshiguo State Liquor Ambalaža boce za alkoholno piće – dizajner Hai Zhu

Dizajn Jiangshiguo State Liquor Ambalaža boce za alkoholno piće čiji je autor Hai Zhu iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2023

Jiangshiguo State Liquor Ambalaža boce za alkoholno piće

autor/ica Hai Zhu

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Jiangshiguo State Liquor Ambalaža boce za alkoholno piće

Jiangshiguo State Liquor je dizajn ambalaže za ograničenu kolekciju kineskog žestokog pića jiang okusa. Boca nosi izbočeni reljef linija planinskih obrisa i zlatnih točkica, koje simboliziraju zemlje i rijeke Kine. Boja površine prelazi iz svijetloplave u tamnoplavu boju tinte, sugerirajući plavo nebo i zelene planine. Na dvjema stranama ilustrirani su povoljni oblaci i lik Loonga (kineskog zmaja). Čep je izrađen od masivnog drva i metala, prikazujući teksturu drva i pozlatu. Reljef slijedi načela ergonomije, pa je bocu lako držati. Ambalaža se otvara povlačenjem.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jiangshiguo State Liquor Ambalaža boce za alkoholno piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jiangshiguo State Liquor Ambalaža boce za alkoholno piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jiangshiguo State Liquor Ambalaža boce za alkoholno piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
Dimenzije i pakiranje: product dimensions, 120mm x 120 mm x 280 mm
Oznake: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
Proizvodna tehnologija: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
Dizajnerski izazov: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
Istraživanje: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
Inspiracija: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
Trajanje projekta: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
Tijek rada: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.