Mushroom Coffee Ambalaža Za Hranu – dizajner Yuxi Liu

Dizajn Mushroom Coffee Ambalaža Za Hranu čiji je autor Yuxi Liu iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2023

Mushroom Coffee Ambalaža Za Hranu

autor/ica Yuxi Liu

Klijent: Usee

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Mushroom Coffee Ambalaža Za Hranu

Station Market je brend kave od gljiva. Kupac odabire Station Market jer može steći nutrijente i znanje o kavi s gljivama fantastičnog okusa. Za razliku od obične kave, koja može pridonijeti tjeskobi i nesanici, dodavanje gljiva ima više zdravstvenih prednosti. Pakiranje Station Market dizajnirano je s apstraktnim mramornim teksturiranim uzorcima i bojama izvađenim iz kave. Postoje četiri okusa, Chaga, Reishi, Cordyceps i Puretina. Različite gljive imaju različitu hranjivu vrijednost kako bi zadovoljile kupce' potrebe.

Priznanje

O nagradi Željezna nagrada A' Design Award

Mushroom Coffee Ambalaža Za Hranu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Mushroom Coffee Ambalaža Za Hranu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Mushroom Coffee Ambalaža Za Hranu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimenzije i pakiranje: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Oznake: Packaging, Food, Natural, Healthy
Proizvodna tehnologija: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Dizajnerski izazov: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Istraživanje: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiracija: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Trajanje projekta: Jan 2021- May 2021
New Yorl, USA
Tijek rada: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Članovi tima: Yuxi Liu