Dizajn Liang Bai Kai Ambalaža za pitku vodu čiji je autor Tiger Pan iznimno je cijenjeni dobitnik prestižne nagrade 2023 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.
PlatinaAmbalaža· 2023
Liang Bai Kai Ambalaža za pitku vodu
autor/ica Tiger Pan
Klijent: Jinmailang Beverage Co., Ltd
Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Ambalaža
Potvrđeni dobitnik nagrade
Provjerite status nagrade za #145406Dizajn
O dizajnu Liang Bai Kai Ambalaža za pitku vodu
Liang Bai Kai je staklena boca dizajnirana za ohlađenu prokuhanu pitku vodu. Naziv se odnosi na prokuhanu vodu koja se ohladila, piće koje je odavno uobičajeno u Kini. Boca nema etiketu. Umjesto toga, umjetnički motiv iz slike dinastije Song, Prizor uz rijeku tijekom festivala Qingming, ponovno je naslikan i nanesen na staklo tehnikom termotransfernog tiska. Slika je podijeljena na dvanaest boca, koje predstavljaju dvanaest tradicionalnih sati. Staklena površina dodaje sjaj i teksturu. Svaka boca ima visinu od 313 milimetara i promjer od 76,5 milimetara.
Priznanje
O nagradi Platinska nagrada A' Design Award
Liang Bai Kai Ambalaža za pitku vodu je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Liang Bai Kai Ambalaža za pitku vodu pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Liang Bai Kai Ambalaža za pitku vodu je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimenzije i pakiranje
- height 313mm x diameter 76.5mm
- Oznake
- water, Chinese water, bottle, package, label-less
- Proizvodna tehnologija
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Dizajnerski izazov
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Istraživanje
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiracija
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Trajanje projekta
- The project lasts 5 months, designed in Shenzhen.
- Tijek rada
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Članovi tima
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You - Zasluge za fotografije
- Tiger Pan
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