Dizajn Golden Cat Pivo čiji je autor Jin Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2023

Golden Cat Pivo

autor/ica Jin Zhang

Klijent: InBev jinlongquan beer (Hubei) Co., Ltd

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Golden Cat Pivo

Ovo je pivo za noćnu konzumaciju. Dizajner je kao glavnu sliku za dizajn odabrao mačku koju potrošači jako vole, kako bi pivo brzo uspostavilo emocionalnu vezu s potrošačima, a pritom povećalo intimnost. Istovremeno, mačka koja voli noćne aktivnosti vrlo je usklađena s vremenskim (noćnim) pozicioniranjem ovog vina. Naposljetku, dizajner je upotrijebio i klasične europske uzorke za dekoraciju, čime je cijela etiketa piva bila puna delicija.

Priznanje

O nagradi Željezna nagrada A' Design Award

Golden Cat Pivo je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Golden Cat Pivo bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Golden Cat Pivo se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Dimenzije i pakiranje: Width 58mm x Depth 58mm x Height 188mm
Oznake: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Proizvodna tehnologija: Glass bottle sticker
Dizajnerski izazov: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Istraživanje: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspiracija: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Trajanje projekta: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Tijek rada: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.