Rebirth Instalacija umjetničkog prostora by Hebei Puteng Culture Media Co., Ltd

Rebirth Instalacija umjetničkog prostora by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 Zlatna nagrada A' Design Award in Likovna Umjetnost i Umjetničke Instalacije Competition Category.

ZlatoLikovna Umjetnost· 2023

Rebirth Instalacija umjetničkog prostora

by Hebei Puteng Culture Media Co., Ltd

Client: Hebei Puteng Culture Media Co., Ltd

Zlatna nagrada A' Design Award Winner in Likovna Umjetnost Category

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Verified Award Winner

Verify Award Status for #147142

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebirth Instalacija umjetničkog prostora

Rebirth je imerzivni komercijalni umjetnički prostor osmišljen oko teme obnove. Prostor priča priču o djevojci s umjetnom inteligencijom koja u budućnosti ponovno stvara Zemlju kroz izdvajanje i preoblikovanje sjećanja. Unutrašnjost je podijeljena na tri dijela duž rute kretanja: posljednji Zemljanin, sjećanje na Zemlju i stvaranje. Simulirane životinje izrađene su tehnikama 3D modeliranja, kiparstva, izrade kalupa, oslikavanja i izrade dlake. Ugrađene mehaničke strukture i upravljački sustavi stvaraju pokrete vjerne stvarnome životu.

The Recognition

About the Zlatna nagrada A' Design Award

Rebirth Instalacija umjetničkog prostora je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Rebirth Instalacija umjetničkog prostora bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Rebirth Instalacija umjetničkog prostora stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
Tags: Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
Production Technology: The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
Design Challenge: This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
Research: The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
Inspiration: As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
Project Duration: The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an
Operation Flow: The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
Team Members: JIN FX