Setoff Dizajn interijera izložbenog salona by Chang Ming Hu

Setoff Dizajn interijera izložbenog salona by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

SrebroInterijer· 2023

Setoff Dizajn interijera izložbenog salona

by Chang Ming Hu

Client: AJA Architects Associates

Srebrna nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner

Verify Award Status for #148115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff Dizajn interijera izložbenog salona

Setoff je kombinirana izložbena i prodajna trgovina kuhinjskog posuđa u središtu Taipeija. Trgovina se prostire na 240 četvornih metara kroz tri etaže. Prva i druga etaža imaju po dva izložbena prostora, dok se na trećoj etaži nalaze jedan izložbeni prostor i ured. Na stropu, podu i zidovima korišteni su prirodni materijali i boje niske zasićenosti, tako da izlošci ostaju u središtu pozornosti. Maglovito sivi brendirani zid prikazuje uzorke građevinskih materijala i okova poredane u nizu. Svjetlosne trake spajaju strop i zid kako bi vizualno proširile prostor.

The Recognition

About the Srebrna nagrada A' Design Award

Setoff Dizajn interijera izložbenog salona je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Setoff Dizajn interijera izložbenog salona bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Setoff Dizajn interijera izložbenog salona je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu