Bamboo Slips Liker by Qianying Niu is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2023

Bamboo Slips Liker

by Qianying Niu

Client: Qianying Niu

Srebrna nagrada A' Design Award Winner in Ambalaža Category

23,103

Verified Award Winner

Verify Award Status for #148369

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bamboo Slips Liker

Predstavljen je dizajn kineske boce alkoholnih pića inspiriran drevnim bambusovim ceduljama koje se koriste u dokumentiranju kineske kulture i procesa destilacije likera Cang-Shan. Crna vanjska strana odiše čistoćom i dubinom, dok kineska pjesma izrezbarena na bambusu dodaje sofisticiranost. Svi upotrijebljeni materijali su održivi i višekratno korišteni, predstavljajući rješenje za dilemu recikliranja u industriji alkoholnih pića. Ovaj dizajn spaja kaligrafiju, ceduljice od bambusa i zamršeno oblikovanu bocu kako bi oživio kulturu čitanja i pijenja koja je središnja za azijsko društvo.

The Recognition

About the Srebrna nagrada A' Design Award

Bamboo Slips Liker je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Bamboo Slips Liker bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Bamboo Slips Liker je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
Dimensions & Packaging: 150mm*120mm*300mm
Tags: Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
Production Technology: This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
Design Challenge: This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
Research: This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
Inspiration: This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Project Duration: The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
Operation Flow: Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Image Credits: Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.