Ecommuni Brochure Dizajn usluge doživljaja izložbe – dizajner Xi Zhu

Dizajn Ecommuni Brochure Dizajn usluge doživljaja izložbe čiji je autor Xi Zhu iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Uslužni Dizajn.

ŽeljezoUsluga· 2023

Ecommuni Brochure Dizajn usluge doživljaja izložbe

autor/ica Xi Zhu

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Usluga

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Boje

Dizajn

O dizajnu Ecommuni Brochure Dizajn usluge doživljaja izložbe

Ecommuni Brochure je dizajn usluge koji izlagačima omogućuje da posjetiteljima izložbi stvore personalizirane brošure. Posjetitelji tijekom izložbe biraju eksponate dodirivanjem NFC naljepnica postavljenih pored proizvoda. Odabrani predmeti prikupljaju se u digitalnoj brošuri koja se može uređivati u aplikaciji, uključujući promjene rasporeda, oznake i male ikone. Naslovnica se generira na temelju rute obilaska. Brošura se ispisuje na papiru tek kada posjetitelj napušta izložbu. Time se smanjuje otpad papira, a prikupljeni podaci podupiru industriju izložbi.

Priznanje

O nagradi Željezna nagrada A' Design Award

Ecommuni Brochure Dizajn usluge doživljaja izložbe je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Ecommuni Brochure Dizajn usluge doživljaja izložbe bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ecommuni Brochure Dizajn usluge doživljaja izložbe se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimenzije i pakiranje: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Oznake: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Proizvodna tehnologija: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Dizajnerski izazov: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Istraživanje: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiracija: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Trajanje projekta: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Tijek rada: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Članovi tima: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang