Shadlee Ambalaža za piće by Mohammadreza Eslamparast

Shadlee Ambalaža za piće by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2023

Shadlee Ambalaža za piće

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Ambalaža za piće

Shadlee je dizajn ambalaže za niz bezalkoholnih mocktail pića. Pića su namijenjena osobama koje na zabavama ne žele konzumirati alkohol. Predstavljeno je pet okusa, a svaka boca nosi ilustraciju drukčije životinje. Životinjska lica su pojednostavljena u ravne geometrijske oblike i nacrtana rukom u modernom stilu. Primijenjene su boje visokog kontrasta kako bi etikete bile uočljive na polici. Vizualno jedinstvo povezuje svih pet etiketa, dok šarene ilustracije stvaraju vedru atmosferu.

The Recognition

About the Brončana nagrada A' Design Award

Shadlee Ambalaža za piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Shadlee Ambalaža za piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Shadlee Ambalaža za piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.