Naked Nature Snack Bar by Angela Spindler

Naked Nature Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2023

Naked Nature Snack Bar

by Angela Spindler

Client: Depot Creative

Brončana nagrada A' Design Award Winner in Ambalaža Category

18,258

Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Snack Bar

Gola priroda govori o svijetu koji se sve više usklađuje s okolišem. Dizajnerica je izradila dizajn i verbalnu strategiju za brend kao i sve dizajne pakiranja. Okusi brenda artikulirani su velikom, podebljanom rukom crtanom tipografijom koja izboči iz pakiranja, što je mig činjenici da se okusi unutra ne mogu zadržati. Jezik brenda je razigran i iskren kao i pakiranje. Sirova priroda bara odražava se u njegovim održivim vjerodajnicama, korištenjem omota koji se može kompostirati kod kuće. SRT-ovi su otisnuti CMYK s 1 točkastom bojom i satenskim vodenim lakom za cijelu površinu.

The Recognition

About the Brončana nagrada A' Design Award

Naked Nature Snack Bar je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Naked Nature Snack Bar bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Naked Nature Snack Bar sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director