The Coffee House Ambalaža za kavu by Chiapa Design Team is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.
SrebroAmbalaža· 2023
The Coffee House Ambalaža za kavu
Client: Chiapa Design
Srebrna nagrada A' Design Award Winner in Ambalaža Category
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The Design
About The Coffee House Ambalaža za kavu
The Coffee House je koncept ambalaže i brendiranja za marku kave. Dizajn izražava jednostavnost i gostoljubivost koje kava može ponuditi kroz čist i moderan vizualni jezik. Zrna kave koriste se kao grafički element, pomažući kupcima da brzo razumiju sadržaj pakiranja. Paleta boja naglašava kvalitete poput udobnosti i okusa. Proizvodi su prikazani na maketama limenki koje sugeriraju materijale prikladne za taj segment. Koncept je razvijen digitalno kao studija jednostavne ambalaže za kavu.
The Recognition
About the Srebrna nagrada A' Design Award
The Coffee House Ambalaža za kavu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Coffee House Ambalaža za kavu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. The Coffee House Ambalaža za kavu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Would you like some coffee or water?" This is the best way to feel welcomed at someone's house, isn't it? Regardless of the variety of coffees there are in today's marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. The Coffee House logo shows off this simplicity and hospitality that only coffee can offer, in combination with a clean and modern design.
- Dimensions & Packaging
- The products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, coffee brand, packaging coffee design
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a simple and modern design brand for a Coffee Brand to remember how simple this product should be and great as well.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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