Galaxy Trail X Ambalaža za hranu za Festival sredine jeseni by Hu Jijun

Galaxy Trail X Ambalaža za hranu za Festival sredine jeseni by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Zlatna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ZlatoAmbalaža· 2023

Galaxy Trail X Ambalaža za hranu za Festival sredine jeseni

by Hu Jijun

Zlatna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #150683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Ambalaža za hranu za Festival sredine jeseni

Galaxy Trail X je dizajn ambalaže za hranu povodom Festivala sredine jeseni, razvijen u suradnji s planetarijem. Vanjsko kućište je srebrna metalna kutija trokutastog oblika, forme odabrane zbog svoje povezanosti sa svemirom i komunikacijom. Za razliku od standardnih ravnih limenih kutija, gornji dio kućišta izdignut je za jedan centimetar, izražavajući želju za probijanjem ravnine i posezanjem za zvijezdama. Unutarnja obloga zamjenjuje plastičnu pjenu kartonskom strukturom pričvršćenom pomoću međusobno povezanih jezičaca, bez ljepila. Kutija ima dimenzije 361 x 312 x 75 milimetara.

The Recognition

About the Zlatna nagrada A' Design Award

Galaxy Trail X Ambalaža za hranu za Festival sredine jeseni je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Galaxy Trail X Ambalaža za hranu za Festival sredine jeseni bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Galaxy Trail X Ambalaža za hranu za Festival sredine jeseni stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /