Oat Milk Primarna Funkcija: Ambalaža za piće by Wallrus Design Studio

Oat Milk Primarna Funkcija: Ambalaža za piće by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2023

Oat Milk Primarna Funkcija: Ambalaža za piće

by Wallrus Design Studio

Client: Wallrus Design Studio

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #150948

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oat Milk Primarna Funkcija: Ambalaža za piće

Tekst knjige: Zobeno mlijeko je dizajn ambalaže za biljno mlijeko na bazi zobi. Pakiranje je aseptička kartonska kutija dimenzija 85 mm širine, 85 mm dubine i 230 mm visine, a grafika je nanesena fleksografskim tiskom. Na pakiranju se pojavljuju ilustracije mladih ljudi s različitim stilovima života kako bi se piće predstavilo kao novo i hranjivo. Zdrave svakodnevne navike prikazane su unutar slika na suptilan način. Cilj dizajna je istaknuti se na polici i privući potrošače koji još ne poznaju okus zobenog mlijeka da ga isprobaju.

The Recognition

About the Brončana nagrada A' Design Award

Oat Milk Primarna Funkcija: Ambalaža za piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Oat Milk Primarna Funkcija: Ambalaža za piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Oat Milk Primarna Funkcija: Ambalaža za piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio