Pavanpet Hrana za kućne ljubimce by Mohsen Koofiani

Pavanpet Hrana za kućne ljubimce by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2024

Pavanpet Hrana za kućne ljubimce

by Mohsen Koofiani

Client: Pavanpet

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Pavanpet Hrana za kućne ljubimce

Budući da ljudi obično smatraju kućne ljubimce članovima svojih obitelji i djecom, dizajn ambalaže je crtićki. Upotreba likova može ojačati povezanost s promatračem i stvoriti privlačno okruženje. Kao rezultat toga, ambalaža ima istaknutu i posebnu vizualnu povezanost. Lica životinja vrlo su vješto dizajnirana, a njihovi osmijesi i sreća jasno su vidljivi, što pokazuje učinak ovog proizvoda na njih. Korištenje jednostavnih boja bez detalja stvara bolje razumijevanje slike i svrhe.

The Recognition

About the Brončana nagrada A' Design Award

Pavanpet Hrana za kućne ljubimce je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pavanpet Hrana za kućne ljubimce bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pavanpet Hrana za kućne ljubimce sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani