Neev Pakiranje Sladoleda by Mohsen Koofiani

Neev Pakiranje Sladoleda by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2024

Neev Pakiranje Sladoleda

by Mohsen Koofiani

Client: Neev

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Colors

The Design

About Neev Pakiranje Sladoleda

U ovom dizajnu, koji je nazvan prema glazbenim tehnikama, nastoji se uskladiti ilustracije na pakiranju s nazivom svakog proizvoda. Ilustracije su nacrtane na jednostavan način lijepom tehnikom i u raznim bojama prema okusu svakog sladoleda. U dizajnu ovog pakiranja stvorena je interakcija između glazbe i okusa sladoleda. Svrha ovog pakiranja je spojiti različite osjećaje slušanja glazbe i jedenja sladoleda. Stoga biste možda htjeli to iskusiti i slušati glazbeni komad s istom temom dok jedete sladoled.

The Recognition

About the Željezna nagrada A' Design Award

Neev Pakiranje Sladoleda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Neev Pakiranje Sladoleda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Neev Pakiranje Sladoleda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani