Daity Galaxy Ambalaža desertnih pića by Mohsen Koofiani

Daity Galaxy Ambalaža desertnih pića by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2024

Daity Galaxy Ambalaža desertnih pića

by Mohsen Koofiani

Client: Daity Galaxy

Željezna nagrada A' Design Award Winner in Ambalaža Category

13,986

Verified Award Winner

Verify Award Status for #152018

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Daity Galaxy Ambalaža desertnih pića

Jasno je da je ova ambalaža dizajnirana za djecu. Očigledna je harmonija između dizajna različitih okusa. Svi imaju ritam s prekrasnim bojama i dizajnirani su prema harmoničnom obrascu, kosa likova je podignuta na različite načine kako bi se usmjerio pogled na naziv i vrstu deserta. U ovom dizajnu, kako bi se privukla veća pažnja na ambalažu, koriste se maštoviti i dječji likovi, koji su izvedeni akvarelnom tehnikom u ilustracijskom dijelu.

The Recognition

About the Željezna nagrada A' Design Award

Daity Galaxy Ambalaža desertnih pića je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Daity Galaxy Ambalaža desertnih pića bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Daity Galaxy Ambalaža desertnih pića se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani