Natura Dried Fruits Suho voće – dizajner Mohsen Koofiani

Dizajn Natura Dried Fruits Suho voće čiji je autor Mohsen Koofiani iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Natura Dried Fruits Suho voće

autor/ica Mohsen Koofiani

Klijent: Natura

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Natura Dried Fruits Suho voće

Ovaj dizajn koristi kombinaciju umjetničkih skulptura, voća i životinja, pri čemu valja napomenuti da su provedene suptilne umjetničke promjene. Slike uspostavljaju jasnu poveznicu između životinja, voća i kulture. Budući da je glavna tema dizajna očuvanje ekosustava, pored biljojeda, na nekim mjestima korištene su divlje životinje (grabežljivci) kao simbol snage. U ovoj ambalaži koriste se jednostavne i snažne boje kako bi se privukla veća pozornost, a upotrebljava se biorazgradiva ambalaža za zaštitu okoliša.

Priznanje

O nagradi Brončana nagrada A' Design Award

Natura Dried Fruits Suho voće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Natura Dried Fruits Suho voće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Natura Dried Fruits Suho voće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimenzije i pakiranje: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Oznake: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Proizvodna tehnologija: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Dizajnerski izazov: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Istraživanje: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiracija: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Trajanje projekta: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Tijek rada: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Zasluge za fotografije: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi