Hernuta Day Pakiranje sušenog voća – dizajner Mohsen Koofiani

Dizajn Hernuta Day Pakiranje sušenog voća čiji je autor Mohsen Koofiani iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Hernuta Day Pakiranje sušenog voća

autor/ica Mohsen Koofiani

Klijent: Hernuta Day

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Hernuta Day Pakiranje sušenog voća

Lik Gospodina Hernute, avanturistički karakter u svijetu orašastih plodova, jedna je od jedinstvenih značajki ovog dizajniranog pakiranja. Ostale karakteristike dizajna uključuju jednostavnost dizajna pakiranja (bijela pozadina s realnom slikom proizvoda koristeći crno-bijelu sliku kao fantaziju). Svako pakiranje priča priču avanture, a istovremeno vidite dinamična i posebna pakiranja.

Priznanje

O nagradi Brončana nagrada A' Design Award

Hernuta Day Pakiranje sušenog voća je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hernuta Day Pakiranje sušenog voća bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hernuta Day Pakiranje sušenog voća sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimenzije i pakiranje: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Oznake: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Proizvodna tehnologija: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Dizajnerski izazov: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Istraživanje: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiracija: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Trajanje projekta: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Tijek rada: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Zasluge za fotografije: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani