AS Women Empowerement Korporativni Poklon by Antonia Skaraki

AS Women Empowerement Korporativni Poklon by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Poklona Competition Category.

ŽeljezoPoklon Proizvodi· 2024

AS Women Empowerement Korporativni Poklon

by Antonia Skaraki

Client: As

Željezna nagrada A' Design Award Winner in Poklon Proizvodi Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement Korporativni Poklon

A|S je odlučio dizajnirati godišnji korporativni poklon koji služi kao izjava i poziv na akciju, inspiriran potrebom za osnaživanjem žena bilo koje etničke pripadnosti, religije ili društvenog statusa. Boce s kretskom Tsikoudijom, tradicionalnim grčkim pićem, oblikovane su tako da simboliziraju različite žene, svaka s posebnim glinenim licem za čep, stilski inspiriranim drevnim kikladskim figurama. Prenosile su teme Slobode, Promjene, Jednakosti, Pravednosti, Obrazovanja, Izbora i Snage. Svaka boca bila je smještena u namjenskoj kutiji s umjetničkim grafičkim prikazima i zidnim posterom.

The Recognition

About the Željezna nagrada A' Design Award

AS Women Empowerement Korporativni Poklon je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da AS Women Empowerement Korporativni Poklon bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. AS Women Empowerement Korporativni Poklon se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi