Shede Spirit Oriental Wisdom Ambalaža za žestoka pića – dizajner Songbai Wang, Yao Wu and Xuan’ang Pu

Dizajn Shede Spirit Oriental Wisdom Ambalaža za žestoka pića čiji je autor Songbai Wang, Yao Wu and Xuan’ang Pu iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2024

Shede Spirit Oriental Wisdom Ambalaža za žestoka pića

autor/ica Songbai Wang, Yao Wu and Xuan’ang Pu

Klijent: Shede Spirits Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Shede Spirit Oriental Wisdom Ambalaža za žestoka pića

Shede Spirit Oriental Wisdom poklon je kutija stvorena za kineski proizvod žestokih pića. Dizajn povezuje brend s Weiqijem, društvenom igrom poznatom i kao Go. Boce žestokog pića oblikovane su poput crnih i bijelih Weiqi kamenčića, a zaobljeni oblici ugodni su za držanje. Otvaranjem kutije otkriva se klasična Weiqi partija prikazana u grafičkom obliku. Uključene su zdjelice za Weiqi kamenčiće i Weiqi ploča, tako da se igra može igrati dok se uživa u piću. Kutija je izrađena od valovitog kartona od kraft papira kako bi se ograničio otpad materijala.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Shede Spirit Oriental Wisdom Ambalaža za žestoka pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Shede Spirit Oriental Wisdom Ambalaža za žestoka pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Shede Spirit Oriental Wisdom Ambalaža za žestoka pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimenzije i pakiranje: 312mm*312mm*142mm
Oznake: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Proizvodna tehnologija: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Dizajnerski izazov: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Istraživanje: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiracija: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Trajanje projekta: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Tijek rada: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Članovi tima: Songbai Wang,
Yao Wu,
Xuan’ang Pu